Spain is one of the main consumers of wine worldwide. However, currently only 9% of this wine is sold through online stores. Consumers are accustomed to buying wine in physical stores, which represents an opportunity given the growing trend towards online sales.
An online survey of 150 wine consumers (aged 25–60), recruited via social media over 7 days
15 in-depth interviews (30–45 min) with frequent online buyers:
01.
You will be able to discover the origin of our wines, learn about the process of making a good wine and receive personalized recommendations that fit your preferences.
02.
On this screen, you will find all the details about a wine, including reviews, descriptions, and specific information such as pH, alcohol percentage, and acidity levels. Additionally, at the bottom of the page, we offer other recommendations to continue guiding the user in their purchasing process.
03.
The Cloe wine social network will function as a meeting point for wine lovers, providing value and fostering a community where both experts and novices can share their experiences.
